Otherwise

‘Other’, the new site that they (who­ever ‘they’ are) are call­ing “the best thing since a pip­ing hot Greggs extra large saus­age roll”, con­tin­ues to pub­lish qual­ity pas­ties and excel­lent pies about all man­ner of writerly, artistic and cre­at­ive endeav­ours. (Oh, some­times I am so hifalutin that I amaze myself.) It appears to be becom­ing a second arena in which I can act my age (read: old) and exer­cise my char­ac­ter­istic moods (read: mostly bad-tempered and sar­castic). Hav­ing writ­ten this on the vir­tu­ally non-existent Brit­ish ‘indie lit’ scene (I must wash my mouth out with car­bolic acid), I have now writ­ten this on the pop­u­lar trend for fea­tur­ing product brand names in con­tem­por­ary fic­tion. All in all, then, this is prov­ing to be another sat­is­fy­ing step towards my ulti­mate goal of becom­ing the most unpop­u­lar per­son on the internet.