The month that spoke

August says it’s hot. August says it’s irrit­able. August says it needs to get out of the city. August says it goes on far too long. August says it’s aim­less and lack­ing in defin­i­tion. August says it’s an oasis of won­der­ful but slightly dull calm. August says it’s neither as con­clus­ive as July nor as excit­ing as Septem­ber. August says it’s not spend­ing the whole month here — that’s ridicu­lous. August says the water’s never cold enough. August says it just exists, without hav­ing an iden­tity. August says it takes things far too ser­i­ously con­sid­er­ing it’s sum­mer. August says it must relax. August says it must stress out. August says it must stop a while. August says it must carry on. August says it’s tired. August says it’ll be just fine. August says it hasn’t been really pay­ing full atten­tion to the pro­ject. August says it has been can­celled due to lack of interest. August says it isn’t like the Augusts it remem­bers from child­hood, or even last year.

(With apo­lo­gies to the cre­at­ors of the advert­ising cam­paign for the recent Nike Run Lon­don event).